Measure A = GRIDLOCK
• 12.8 Million visitors a year and up to 37,284 vehicle trips every day.

• No freeway improvements until 2035...leaving us with traffic jams for years.

• Excludes Carlsbad from express lane direct access...FOREVER.

• Increases I-5 freeway traffic congestion from La Costa Ave. to Tamarack Blvd.

• Measure A “will likely result in as many as six additional near-term significant impacts on key routes to the coast, including both intersections of the Cannon Road & I-5 interchange.”

• Gridlock at the access ramps, on I-5, on local roads, and to get to the beach.


Measure A gives control to a Developer with no oversight for 15 years
• No engineering plans/drawings have been provided. Why would the people of Carlsbad approve a development sight unseen?

• Exempts the development from Carlsbad’s existing general plan, zoning, grading, height and other development regulations.

• Prohibits any changes, even by the City Council for 15 years (until 2031), even if the development creates costly unforeseen problems.

• Measure A is not a plan, it is a LAW.


Measure A is rooted in Deception
• Used the Initiative Process to bypass California Environmental laws, and the City of Carlsbad’s planning processes.

• Developer has spent over $7 Million to hide their intentions to build a mall and attempt to stop a vote of the people.
• Developer continues to claim “no cost to taxpayers” although the special election will cost taxpayers well over half a million dollars.  

Get informed - MEASURE A IMPACTS US ALL

Citizens for North County

What will this project really look like? 


The developer refuses to release anything other than watercolor paintings of trails. We have renderings that should help everyone understand what is truly being proposed.


See more at Vistas and Views


Citizens for North County, No on Measure A With Major Funding by Westfield, LLC * ID# 1380112.